Euskadi presents the "Grand Tour" project at FITUR 2024, which brings together the variety of its tourism offer in 8 stages

The Basque Country is experiencing its best moment in tourism thanks to seasonally adjusted, sustainable growth and leadership in international tourismThe Regional Minister of Tourism, Trade and Consumer Affairs, Javier Hurtado, today held a press conference to present the Basque Country's presence at the International Tourism Trade Fair (FITUR) 2024, which will be held from 24 to 28 January in Madrid. Accompanied by Daniel Solana, director of the Basque Tourism Agency-Basquetour, the Minister stressed the special importance of this edition of FITUR, in the best year for tourism in terms of its evolution and in which the new tourism brand, the Grand Tour Euskadi Basque Country, will be presented.

The Minister has advanced that "in the absence of December figures, in 2023 we have grown by 8.6% compared to 2022, the year in which we led the tourism recovery, and that we will probably reach 4.5 million visits. The most important thing is that we are growing in a seasonally adjusted manner, as we only increased by 0.4% in July and August, but we are growing by around 13% outside the summer months. We are also growing in a balanced way throughout the territory, which means that the movement of flows is intensifying. And something very important is that we are seeing the fruits of our promotional efforts to recover international tourism, as it is increasing by 16% compared to 3% for domestic tourism".