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The figures for November confirm that the Basque Country has broken records in 2010 in terms of tourist visits

2010 December 21

With one month to go, this year has already surpassed the figures for 2009 and almost equals the figures for 2007, which, to date, represents the best year ever for Basque tourism

Accumulated growth between January and October shows increases of more than 12% in terms of arrivals and overnight stays when compared with 2009

Attention should be drawn to Vitoria, which witnessed sustained growth of 24% over the course of the year, and Álava, with 23%During the 11 months of the year that have transpired, the Basque Country has received 2,087,669 tourists, already surpassing the overall figures for 2009. According to the data published today by Eustat, the figures for 2010 almost equal the global figures for 2007, to date the best year ever for Basque tourism with 2,093,346 visits.

Basque hotels have registered an accumulated growth of +12.3% over the course of the 11 months of the year that have transpired. Overnight stays have also witnessed accumulated growth of +12.1% this year in comparison with the previous year.
This data confirms that 2010 will prove to be the best year in the history of Basque tourism.

These excellent results coincide with the new strategies spearheaded by the Basque Government. This year, with the design of a new tourism brand and the "Basque Country, Savour It" slogan, the Basque Country has been positioned over one of its strongest attributes with very successful results. Furthermore, the Government has passed a new Marketing Plan, with fresh policies to promote and redefine Basque tourist products, enabling us to consolidate our potential. Attention should also be drawn to the positive results of the collaboration with Turespaña to promote the Basque Country overseas.

17 months of growth

Analysis of the data leads us to a series of conclusions, including, amongst others, the fact that the Basque Country has witnessed 17 consecutive months of growth in terms of tourist arrivals. This trend change began in July last year.

In the month of November 2010 alone, growth entailed +4% arrivals and +3% overnight stays.

The arrival of people from other countries is particularly relevant, with average growth of +18.8% over the course of 2010 when compared with 2009.

Broken down by territory, the data for the 11 months of this year that have transpired provide the following results: Álava has witnessed growth of +23.1% in terms of arrivals, Biscay, growth of +10.8% and Gipuzkoa, growth of 9.9%.

In terms of capitals, viewed globally, this year has witnessed spectacular growth in arrivals in Vitoria-Gasteiz (+24.1%), Bilbao (+10.9%) and San Sebastian (+12.7%).

Evolution of Basque tourism in 2009 (in comparison with 2008)

Month

Tourist arrivals

% 09-08

Overnight stays

% 09-08

January

100.983

-15%

182.863

-16%

February

117.488

-15%

201.664

-19%

March

143.765

-13%

263.829

-14%

April

167.590

+5%

309.181

+8%

May

182.763

0%

333.836

-1%

June

173.675

-4%

322.983

-2%

July

216.140

+1%

422.064

+3%

August

225.929

+2%

484.696

+5%

September

191.903

+2%

359.725

+1%

October

184.403

+4%

346.564

+3%

November

154.757

+4%

281.894

+3%

December

132.394

+5%

233.910

+3%

TOTAL

1.991.790

-1%

3.509.299

-1%

Evolution of Basque tourism in 2010 (in comparison with 2009)

Month

Tourist arrivals

% 10-09

Overnight stays

% 10-09

January

112.615

+12%

195.116

+7%

February

132.087

+12%

235.109

+17%

March

161.885

+13%

289.054

+10%

April

184.010

+10%

332.265

+7%

May

202.236

+11%

370.443

+11%

June

204.796

+18%

382.277

+18%

July

241.165

+12%

467.594

+11%

Agosto

266.069

+18%

560.371

+16%

September

214.732

+12%

414.777

+15%

October

206.981

+12%

398.570

+15%

November

161.093

+4%

289.210

+3%

December

 

 

 

 

TOTAL

2.087.669

+12,3%

3.934.786

+12,1%

 

Vitoria-Gasteiz, 21st of December 2010

 

 

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