The following are our roles and areas of action: promoting the Basque Country as a safe destination, consolidating the image of quality, diversity and wealth of our resources. Promoting trade by promoting the sector’s professional development, digitisation and streamlining, as well as its adaptation to new consumer habits. And working on the protection of consumers and users, by promoting good business practices, raising awareness among consumers of responsible consumption and ongoing training and information. This will foster a more mature and conscious society with tools for defending its rights.